Wednesday, May 14, 2008

The idea behind EBP( Ethical Brand Positioning)

Ethics does not mean any moral discourses but is used as a word that describes complex interdependence of culture, religion, society and business. This interdependence results in various undisclosed but yet very clear set of patterns and behaviors of the society that lead to the acceptance or rejection of a concept. A brand which identifies these acceptable reference points and positions the products on those lines is able to outclass the competitors and become a winner in the market. Here Ethics means cutting edge tool for differential Brand Positioning.

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